Poptent, a startup that crowdsources advertising to the public, has just launched in public beta. The site allows advertisers and brands to post requests for an ad, which are then produced and submitted by the pool of small studios and videographers that make up the site’s members. Poptent is a sister site to XLNTads (also launching today), which focuses more on the brand marketers rather than video creators.

Poptent

CEO Neil Perry says that while Poptent is designed to encourage submissions from its thousands of members, it isn’t going for the “YouTube crowd”. Instead, it’s focused on catering to small but professional teams capable of producing TV-quality ads.

To participate on the site, advertisers pay Poptent a fee of around $25,000, and then post guidelines as to what they’re looking for, along with assets like company logos. Poptent members then film and submit their ads to the site. If an advertiser finds an ad they like, they can purchase it for around $5-7,500 (oftentimes they will purchase multiple ads at once).

Original article: Poptent Lets Brands Crowdsource Advertising On The Cheap From techcrunch