Bad News For Viacom: Britney A No-Show At MTV Awards

A year ago, Viacom’s MTV got a not-totally-unexpected bump when Britney Spears made a humiliating/entertaining appearance on the cable network’s annual award show. MTV has been publicly hoping for a repeat performance next week, and we can’t really think of a good reason not to do so, besides the whole “personal dignity” angle. And that’s obviously not convincing, right?

Alas. Billboard:

“Contrary

Spears’ disastrous performance of “Gimme More” during last year’s VMAs was one of the most-talked-about moments of 2007. The tabloid queen is currently appearing in spots promoting this year’s ceremony.

In June, MTV Networks Music Group President Van Toffler said the network wasn’t ruling out giving viewers another dose of Spears at the VMAs. MTV later confirmed they were in talks to have Spears appear in some capacity. The rebounding pop queen is nominated for video of the year for “Piece of Me.”