After a few weeks, Elevator Pitch Friday is back with a vengeance. This week’s featured video comes to us from a self-funded, young male-oriented, yet-to-launch startup called BeTheBetterMan.com, with the pitch delivered by founder Eric Mayville.

The video’s a bit dark, but it’s enthusiastically delivered and straight-forward. Here’s the pitch:

As Eric describes further in the comments of the pitch:

…the options for challenges are endless as they can be user created or supplied by someone like the staff at Be The Better Man, some examples would include who can do the best Christopher Walken impression? Do you have the most bad ass beerpong table? What is the best song for the summer? read more