There’s no way Hulu is going to let Joost get a foothold in the race for attention in online professionally produced video.

So what happens when Joost ditches the download, goes all browser and launches a social network around their content?

Hulu can do that. No problem.

Tonight, via a 1 am press release, Hulu launches:

show recommendations, user discussion forums for programs and specific episodes, enhanced search and better queue management. They also launched seventeen topical channels, including Anime, Fashion and Beauty, Food and Leisure, Home and Garden, Comedy, Music, Video Games, etc. The company say they now have nearly 900 TV and film titles from over 100 content providers.  Read More

by Michael Arrington