CBS Labs, which has been testing new HD streaming products, has also rolled out a labs version of a new product called Social Viewing Room. The idea is that you show up to the site, pick a show that’s on right now, and watch it with your friends or whoever is there. You can comment, LOL or take quizzes for points.

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Given how awesome on demand TV is, I don’t see this kind of thing being very popular. With one big exception: live broadcasts, which are by definition shown at a certain time and watched by everyone then. Apart from live content, it seems like asynchronous comments are a great way to go, as YouTube, Hulu and Joost have done.

Original article: CBS Testing Social Viewing Room From techcrunch