September 14, 2008
At a time when most social networks are still trying to figure out how to make money from advertising, one social network is bucking the trend. LinkedIn, the social network for business professionals, has so much demand from advertisers that it will be launching its own ad network on Monday. In conjunction with ad network Collective Media (which targets high-end media sites), LinkedIn will let other select sites target its users when they visit those partner sites.
Most social networks have a hard time selling ads at more than $1 CPMs (cost per thousand impressions), but LinkedIn’s rate card shows display ads starting at $30 CPMs and going up to $76.50. Text ads range from $12 to $20 CPMs. Even with the regular discounting from the rate card that many advertisers might recieve, LinkedIn is still doing much better than most social networks. That is because it has a more desirable audience that advertisers want to reach. Read More
By Nick
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LinkedIn Announces $22.7 Million Infusion From SAP, Goldman Sachs, and McGraw Hill | Tech News - Business News And Social Networking on Thu, 23rd Oct 2008 8:46 am
[...] markets began their tailspin. More cash in the bank is always a good thing, especially now. LinkedIn has 370 employees and says that revenues are growing more than 100 percent a year. “The company as [...]