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Technorati Acquires AdEngage Advertising Network
San Francisco based Technorati has acquired AdEngage, a twelve person advertising network based in Los Angeles, in an all stock transaction. The AdEngage platform will remain a free standing, branded service, and Technorati will also launch a version of the platform under its new Technorati Media brand. The size of the transaction is not being [...]
Online Ad Slowdown Looms
by Catherine Holahan The financial crisis on Wall Street will spill over into the world of online advertising as banks and brokerage firms cut spending Online marketers are converging on New York for the ad industry's annual conference, where they'll hold discussions on everything from tracking online brand buzz to using humor to lure a [...]
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