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Ciao = Microsoft Playing Monopoly Defense vs. Google

I’ve now read one dozen reports about Microsoft buying Greenfield Online, which owns a Web research business based in my home state of Connecticut as well as European comparison shopping site Ciao.
My favorite analysis was published Friday by my

colleague Joe Wilcox for Microsoft Watch because he correctly outlines how Microsoft made the $486 million buy [...]

Microsoft Reveals New Focus for Search

The headlines have been abuzz with the announcement that Microsoft has acquired Europe’s biggest shopping comparison site. The tech giant has purchased Ciao (www.ciao.com) for $486M – from Greenfield Online.