Textbook Rentals Big Business - Kleiner Perkins Goes After Chegg

November 10, 2008

Five year old textbook rental startup Chegg is really starting to ramp up sales, we’ve heard. The average college student, they say, spends $900 per year on textbooks. Chegg saves them 70-80% of that by renting them the books instead of selling them outright.

Here’s how it works: students find the books they want by searching by ISBN, author, title or keyword. The rental price for the semester or quarter is just 20-30% of the full retail price, and are delivered within eight business days. At the end of the term, the students receive a pre-paid shipping box to return them. Students are even allowed to highlight books (but no writing in them).

The company was founded in 2003 at Iowa State University as a classifieds site. In the fall of 2007 the company changed their business to textbook rentals.

Revenues have soared to a roughly $10 million run rate, we’ve heard from a source, who also says they’ve just closed a second round of financing from Kleiner Perkins - $15 million at a post money valuation of $60 million.

Chugg had previously raised $2.2 million from Gabriel Venture Partners and Maples Investments.

From techcrunch

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By Nick





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